The new Barilla Al Bronzo is an entirely new pasta that departs from the Teflon die and brings back the traditional method: the bronze die. The result is a thicker, rougher pasta surface with an extraordinary sauce grip. A whole-new-pasta-experience. To launch the new Barilla Al Bronzo, we have depicted the Big Bang, an explosion of an entirely new, intense taste that carries a revolutionary message: pasta is born again.

Agency: Publicis | Role: Concept, Creative Copywriter